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The
Phoenix area isn't only home for retired people
living from social security check to social security
check, but it has a sizable Heavy Metal community
and a lot of 16-30 year olds, who are prime audiences
for his brand of low-budget exploitation flicks.
So it's not totally out of character for President
and co-founder of Troma Entertainment, Lloyd Kaufman,
to appear in the Valley of the Sun for a film festival.
Just one more prime place to promote his brand of
cinema.
Mild mannered and distinguished
looking in a conservative gray suit, Kaufman could
easily blend into Scottsdale's high roller social
circles, but those genteel folk would soon be aghast
if they ever heard the man speak—let alone ever
see one of his signature Troma flicks complete with
fart jokes, defecation humor, enormous bare boobs,
and gallons of blood to add color to severed heads
and limbs. He makes John Waters look like the patron
saint of the religious right!
Kaufman's been making this
“independent art” now for thirty years and he promises
to keep his record of never having a hit movie intact
for as long as he's the president of Troma. That
record may be in some jeopardy with his upcoming
film Poultrygeist, which
essentially takes the plot of Spielberg's Armistad
and applies it to KFC with zombie chickens returning
to seek vengeance. Expect more severed body parts,
squished heads, big boobs, and lots of blood and
gore!
Born in 1945, Kaufman hadn't
planned on going into the movie business when he
first enrolled at Yale University, but he got the
bug along with friend and Troma co-founder Michael
Hertz while there. His favorites included Charlie
Chaplin, Buster Keaton, and John Ford, but he holds
a special kinship to Chaplin and his successful
business savvy. Kaufman sees the key to conquering
the studio system that destroys true independent
cinema is to own your own negatives (like Chaplin)
and to “be prepared to whore for your own art.”
Thus, his little Troma company produces films on
a shoestring budget (from $3,000 to $500,000), markets
and distributes them.
The fact that Kaufman has
stayed in business for thirty years stands as a
testament to his business success. Other “independent”
film companies have come and gone, and what you
now see advertised as independent companies are
often a subsidiary of one of the large conglomerates
like Time-Warner. Times have changed from the 1980's
when independent filmmakers could readily find thousands
of theaters to screen their work. Today, very few
screens are left open to that possibility; they
are under contract to show only films from a select
list of distributors. Kaufman expects to show Poultrygeist
on 300 screens maximum. But there's a lot of other
ways to make money with cult films, especially with
the DVD market.
Undaunted, Kaufman continues
to find ways to remain profitable. Ever the businessman,
he continually seeks filmmakers, scripts, and projects
that fit into the Troma style of low budget work
that contains a “commercial element” that appeals
to the prime age group of 16 year olds to 30 year
olds. So forget about romantic comedies—instant
duds with the Tromettes and Tromans of the universe.
Bring on the blood and sex and defecation jokes!
A number of budding filmmakers
have been inspired by Kaufman's enterprise—notably
Peter Jackson, Kevin Smith, and Quentin Tarantino—and
some have even done some of their first work with
Troma, like Matt Stone and Trey Parker (of South
Park fame). Internships are available and people
can check the website for upcoming volunteer work
or to be in an upcoming cast. Kaufman likes to refer
to the spartan conditions that his cast members
endure, as they “sleep on the floor, eat cheese
sandwiches three times a day, and defecate in a
paper bag.” He may not be kidding about that last
part either, judging from the Citizen
Toxie scene with the Diaper Gang holding
the special education class hostage.
Lloyd Kaufman certainly
isn't going to appeal to everyone, but he doesn't
try and he doesn't care. Supremely confident and
independent, Kaufman knows who his audience is and
has never sold out to commercial film interests
or had someone else create a Broadway play from
his more mainstream films (I'm not even sure there
ARE any films of that ilk in the Troma catalog).
He obviously enjoys what he does, and his cult audiences
do too, and there's nothing wrong with that.
Note: The International
Horror Sci-Fi Film Festival came together when
Phoenix based Phoenix International Film Festival
founder Chris Lamont and comic book artist Brian
Pulido collaborated on the idea. A long time action
and horror buff, Pulido had dreamed of hosting
a Horror Festival while Lamont had wanted to have
a Science Fiction Festival. Realizing that both
genres are usually under-represented at film festivals,
they decided to combine the festival and discovered
that no one else in North America has ever hosted
such a festival; thus, the first of what they
plan as an annual even took place in Tempe this
past weekend.
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